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GM Salutes Veterans During Military Appreciation Month

May 5, 2014
Military Appreciation Month

Military Appreciation Month

From now until June 30, all active, reserve, retired and veteran military – regardless of separation date – can receive the General Motors military discount on Buick & GMC vehicles.

GM extended military pricing to the more than 21 million U.S. veterans from all service branches: U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard.

“GM has supported the U.S. military for 100 years. From providing purpose-built vehicles in conflict situations to today’s support for veterans and returning military personnel, we continue to be their strong allies,” said Steve Hill, GM vice president of U.S. Sales and Service. “This discount is just one part of our ongoing salute to those who serve our country.”

First offered in 2008, the GM Military Discount Program features pricing below suggested retail for eligible vehicles

The military discount can be combined with most current incentives. USAA members are eligible for an additional $750 discount. Eligible consumers must take delivery by June 30, 2014.

GM Chief Diversity Officer and retired Navy Capt. Ken Barrett said the military discount is a measure of appreciation for those who have served.

“Our support also includes significant employment and training opportunities for our currently transitioning military and significant philanthropic support for organizations dedicated to serving those who have sacrificed so much,” Barrett said.

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