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“Buick bounces back with younger buyers” says The Detroit News

April 28, 2010

As a Cathedral City Buick dealership, we know exactly why Buick’s 2010 lineup is appealing to more and more younger drivers. But it’s nice to see our own anecdotal evidence backed up in print.

Earlier this month, Robert Snell from The Detroit News ran a piece on how Buick, long popular with established, wealthy buyers, is gaining younger affluent drivers as well. Quality and style have everything to do with it, writes Snell, noting that appealing technology (such as DVD players and digital navigation systems) are also a must-have for younger drivers.

“The LaCrosse sedan is furthering a Buick resurgence that started with the 2008 Enclave crossover,” he writes, adding that the Buick Regal midsize sport sedan is an especially strong addition to the lineup.

2010 Buick LaCrosse: Drive fresh.

2010 Buick LaCrosse: Drive fresh.

No matter your age, we’re confident that, if you’re in search of a well-styled, well-equipped sedan, you can find the perfect fit at our Cathedral City GM dealership.

Jessup Auto Plaza is proud to serve drivers not only from Cathedral City, but from dozens of nearby communities, including Palm Desert, Palm Springs, La Quinta, Hemet, Indio, Banning, Beaumont, Yucaipa, and more.

We’d love to answer any questions you may have. Please call us at 800-900-KARS or email: View our entire Jessup Auto Plaza inventory.

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