It’s The Quietest Trax Yet
We first drove the 2015 Chevrolet Trax in April, but as a Canadian-spec model. While the B-segment crossover is still very much the same, Chevrolet engineers managed to fine-tune the 2015 Trax for its United States debut. In doing so, it becomes the quietest Trax available for sale in the world, thanks to some pull-down features from its cousin, the Buick Encore. The front windshield, front stationary glass and front 3/4 glass are all laminated, and the dashmat material is more dense than global vehicle — all of which leads to enhanced sound deadening, and a more hushed ride. As for the Canadian-spec Trax, Chevrolet plans to upgrade it with the same fitments as soon as possible.
The USA Is The Trax’s 67th Market
With current US entrants such as the Kia Soul, Nissan Juke, Subaru XV Crosstrek, Mini Cooper Countryman, and Mitsubishi Outlander Sport, one might say the 2015 Chevrolet Trax is showing up just before the party gets too crowded. But better late than never, as the small crossover segment is booming, with automakers everywhere scrambling to enter it. Market volume for this segment is expected to hit 2 million annual sales very soon, and from a business standpoint, that’s all GM needed to finally pull the trigger on launching it into the USA. Why the delay? Some will say that the Chevrolet Equinox has been too golden of a goose, and the lower-profit Trax posed a sales-robbing risk. But the mid-size Equinox is running towards the end of its product life-cycle for the current generation, and The Bowtie still needs a fresh entrant in the face of its rivals, especially before the Jeep Renegade, Honda HR-V, Fiat 500X and other small crossovers inevitably enter the fray. Fun fact: the first market to receive the Chevrolet Trax was Mexico. The Trax is also built in Mexico, but in the case of the US-spec 2015 Chevrolet Trax, Korea as well.
You Won’t See Any TV Commercials For The Trax
Chevrolet as dismissed traditional television advertising in favor of the digital medium, in a focused attempt to target a new age of buyer (read: Millennial) as they fixate their attention on more mobile shining rectangles that play music and videos that distract them from the mounting tribulations of the world around us. Nothing is entirely set in stone yet, but look for marketing campaigns taking place on the likes of Pandora and Spotify online radio stations, as well as the ever-popular Buzzfeed and websites like it. May yours truly suggest the website Thrillist as well, Chevrolet.
It Has Segment Best Fuel Economy
For the frugal-minded urban adventurer that Chevrolet is targeting, fuel economy could be a big player. Specifically, the 2015 Chevrolet Trax in FWD configuration posts an EPA-rated 26 mpg city, 34 mpg highway and 29 mpg combined thanks to the ubiquitous 138 hp, 148 lb-ft 1.4L turbocharged EcoTec engine and six-speed automatic transmission. That’s as good as it gets in this small segment (literally and figuratively), as the only other vehicle to match those numbers is the 2015 Subaru XV Crosstrek, while the Nissan Juke shares the same combined rating. That said, the Subaru has that rating with standard AWD, but comes in at a slightly higher price point: $21,595 to the Chevy’s $20,995 (but there are a few unique standout features that come stock for the 2015 Trax; more on that soon). The cheaper Kia Soul gets 26 mpg combined. In AWD configuration, the 2015 Trax’s mileage drops to 24 mpg city, 31 mpg highway and 27 mpg combined. Also…
AWD Is Just A $1,500 Option
Checking the all-wheel-drive box when configuring a vehicle tends to shoot the MSRP up quite a bit, but Chevrolet has minimized the sticker shock in this case. A $1,500 AWD option is as good as it gets, as its the most affordable AWD option in Chevrolet’s portfolio. Anybody who lives in the snow states can appreciate this.
Its Cabin Can Swallow A Whole Surf Board
A six-foot surf board is no match for the cabin of the 2015 Chevrolet Trax, which features 48.4 cubic-feet of space (18.7 cu-ft of it is behind the rear seats). Thanks to a 60/40 rear seat split, and a slight fold of the front passenger seat, the surf board fits right in with some room to spare, as seen above. Your friend would just have to sit behind you, however.
Your Empty-Nest Parents Might Like It, Too
Nobody stops liking an affordable means of transportation at any age. And unlike the lively styling of the Nissan Juke and Kia Soul, which can turn some buyers off, the 2015 Trax carries a more subdued face, yet remains distinctly Chevrolet. The appeal also echoes that of the Buick Encore, which targets both young professionals under 35 with either no kids or toddlers, along with empty nesters who no longer need the family SUV.
The Infotainment Can Be Aggravating
If there was one complaint, it’s the infotainment. The lack of buttons makes even selecting a radio station more tedious (and distracting) than it should be. And we couldn’t even find the WiFi settings to take advantage of OnStar 4G LTE without help (most of the modern GM cars have it accessible via the touch screen, with the 2015 Trax, the user has to push the blue button). I don’t want to imagine my parents trying to figure this out. But hey, it looks nice, so… there’s that.
There Will Be Appealing Accessories Right Out Of The Gate
There will be roof racks. There will be bike racks. And hopefully more to come as Chevrolet targets the active urban explorer and weekend adventurer. For example, the Buick Encore currently offers a luggage carrier, kayak carrier, ski carrier and roof-mounted bicycle mount as well as a hitch-mounted bike rack as accessories. The Trax’s European relative, the Opel Mokka, offers eleven types of Thule roof boxes. Though if Chevrolet wants to take a bite out of Subaru’s active lifestyle crowd they have to, have to, emphasize these accessories in their marketing campaigns, and not just when browsers walk into dealerships.
Siri Eyes Free And OnStar 4G LTE Gives A Technology Edge
The 2015 Chevrolet Trax comes standard with OnStar 4G LTE WiFi on any trim level. This feature is a segment first, and considering the target market, makes 4G LTE a pretty big deal. Carpoolers, parents, or the sorry Verizon user who doesn’t want to waste their data streaming Pandora via Bluetooth will certainly appreciate this. Meanwhile, Siri Eyes Free lets drivers place calls, compose or hear text messages and select music through voice command via select iPhones.
Calling all vintage Chevrolet, Cadillac, Buick, GMC, Pontiac, and Oldsmobile owners! We are now accepting registration for the 2014 Jessup Auto Plaza Classic Car Show!
Pre-Registration ends October 31st!
Join Jessup Auto Plaza and Palm Springs Corvette Club for an impressive line up of Classic GM Vehicles on Sunday November 9th, 2014.
Or call us: 800-900-KARS
Sales/Service: (855) 974-1128
The Chevrolet Cruze has travelled far and wide. Unveiled for the first time in 2008, it was sold all around the world, including China, Indonesia, Brazil, Russia, South Korea, Tunisia, Canada, the United States, Spain and India .
And now, just 16 months after delivering the two millionth Cruze, Chevrolet announced that they have sold its three millionth car!
Since its launch, the Chevrolet Cruze has been crowned with 88 awards, half of them in China, where it has sold over 1,130,000 units. In Canada, it has also received much adulation! The Automobile Journalists Association of Canada (AJAC) claims that it’s the “Best New Small Car over $ 21,000″ in 2010 and “Canadian Car of the Year” in 2011. The Cruze has gained popularity with journalists and the Canadian public.
What does the all-new 2015 Chevrolet Cruze 2015 offer?
• A completely redesigned exterior with bold and fluid lines
• A new imposing grille and refined front fascia
• 2.0L turbocharged clean diesel engine deploying 151 horsepower
• Improved efficiency of 4.2 L / 100 km highway
• An impressive list of the latest technologies
• An impressive load space of 425 L
• Advanced Safety features
Get in touch with our Chevy Dealer at JessupAutoPlaza.com to book a test drive!
The Army, General Motors and Raytheon signed a proclamation Tuesday, at the Pentagon that puts new job opportunities on the table for Soldiers separating from military service.
The multi-year “Shifting Gears Automotive Technician Training Program” will provide new job opportunities to some of the 130,000 Soldiers returning annually to civilian life. As part of the program, select Soldiers who are transitioning out of the military will be trained to fill service technician positions at GM dealerships.
Before reading and signing the proclamation in the Pentagon center courtyard, Lt. Gen. Howard B. Bromberg, Army G-1, said the Shifting Gears program would help Soldiers gain valuable skills and industry acquire high-quality employees.
“This is one of our great Soldier for Life programs designed to help Soldiers transition to that next phase in life and to be career-ready as they leave active duty [service],” said Bromberg. “We want our Soldiers to start strong, serve strong, reintegrate strong with their families and to remain strong as they transition into civilian life.”
The Army’s “Soldier for Life” program manages education, health, retirement and employment services during every phase of a Soldier’s “life cycle” — from enlistment through the return to civilian life at the end of a career.
When the Shifting Gears program kicks off in August, at Fort Hood, Texas, it will mark the first time GM or any automaker has been invited to offer valuable training on-site at an Army post, said Steve Hill, GM North American vice president of U.S. sales and service. He said GM expects the prototype program to produce 120 graduates over the next year. GM’s network needs about 2,500 new technicians annually.
Anticipated to be highly competitive, Soldiers must first achieve qualifying scores on both Army and GM Service Technical College assessment tests to enter the Shifting Gears program.
For those accepted, the 12-week training program consists of a customized, on-base curriculum. It includes classroom, online and hands-on technical training followed by job-placement recommendations and employment assistance through the Army’s Soldier for Life centers and GM’s authorized dealer network.
“We could not be more thrilled at Raytheon than to partner with two of our most important customers: the U.S. Army and General Motors,” said Lynn A. Dugal, president of Raytheon intelligence, information and services. “Young Army veterans face unemployment rates that are more than double the national average, so Raytheon sees this partnership with GM and the Army as an opportunity to reduce those alarming statistics by helping position former Soldiers for new opportunities.”
Bromberg said more than one million Soldiers will transition to the civilian community in the next 10 years.
The Shifting Gears Automotive Technician Training Program is one of many such programs in place within the Army to help separating Soldiers prepare for civilian life. Soldiers may also choose to participate in the Veterans in Piping, Welding and HVAC program; the Veterans in Construction (Electric) program; the International Union of Painters and Allied Trades program; the Microsoft Software Engineer Academy program; the Veterans Entering Trucking program; and the National Institute of Sheet Metal Workers program.
The smallest vehicle on display at the 1955 Powerama was the result of big hopes for a future filled with solar-powered cars.
Trains. Earthmovers. Trucks. Buses. Most vehicles on display at the 1955 General Motors Powerama show were large, massive, diesel-powered machines, but there was one exception in both size and powertrain: the GM Sunmobile.
The Powerama, held on Chicago’s waterfront, showcased General Motors’ powerful non-automotive equipment. The Euclid division showcased earthmovers and construction equipment, while the Electro-Motive Diesel division featured its sleek new Aerotrain. The exhibit’s “Previews of Progress” area, demonstrated numerous scientific advances – including the Sunmobile.
Compared to the other vehicles on display the Sunmobile was small – especially when compared to cars of the era. Patterned after the 1955 Chevrolet Corvette, the Sunmobile measured 15 inches in length, making it essentially a 1/9th scale replica.
What the Sunmobile lacked in size, it made up in technology. Built by GM engineer William G. Cobb, the Sunmobile featured eight solar cells on its hood. These cells converted light into electricity, which in turn powered a small electric motor. Sunmobile produced the equivalent of 12 horsepower, which wasn’t quite enough to propel a full-size automobile of the era – but it was enough to propel the model across its Powerama stage.
Solar cars may not be a mass-production reality today, but that hasn’t stopped GM engineers from tinkering with the technology. In 1987, GM paired with AeroEnvironment to build a solar car for the World Solar Challenge in Australia. The result – the teardrop-shaped Sunraycer – not only finished the race two days before the competition, it also set a solar car speed record that stood until 2011. GM also continues to sponsor the University of Michigan’s UMSolar team, which recently won the 2014 American Solar Challenge.
Power derived from the sun continues to play a role in powering our vehicles.
We currently have 88 solar electric vehicle charging stations at our facilities, including our Tech Center in Warren, Michigan, and at our Powertrain Engineering Campus in Pontiac, Michigan. And, early last year, we became a founding partner of the U.S. Department of Energy’s Workplace Charging Challenge, which has a goal of increasing EV workplace charging tenfold.
Globally, GM has solar panel arrays installed at twelve of our facilities, and collectively generates an astounding 38 MW (one megawatt = 1 million watts) of energy each year. It would take a mile-long convoy, consisting of 4,247 Sunmobiles, to generate anywhere near that figure. That convoy would have to quickly grow, too: As two additional solar arrays will be installed this fall at GM facilities in Flint and Swartz Creek, Michigan, GM’s use of solar energy continues to grow.
As your loved one begins the new college semester, encourage them to brush up on their car maintenance knowledge. According to a recent article from Bankrate.com, failing to maintain your vehicle properly can result in hefty repair bills – an unwelcome notion to many college students.
In addition to unwanted costs, Bankrate explains that when you put off routine car maintenance you are not only putting yourself at risk for a wreck, but also reducing your car’s lifespan. In fact, you can reduce a vehicle’s lifespan by an estimated 50,000 miles according to Philip Reed, Senior Consumer Advice Editor at Edmunds.com
Understanding car care can be intimidating. These four basics are a good place for your co-ed to start. To remember them all, just think of CAR U!
Change the wiper blades (and fill the fluid)
Wiper blades can be easy to change and can help drivers see clearly in incremental weather conditions. And don’t forget about washer fluid! Matthew Wright, Auto Contributor at About.com, says washer fluid plays a crucial role in keeping a windshield clean in the summer and ice-free in the winter.
Air in the tires
Keeping your tires inflated at their optimal level can help avoid flat tires and improve fuel economy. In fact, according to FuelEconomy.gov, gas mileage can increase over 3.3% when tires are properly inflated. The recommended pressure is commonly listed inside the driver’s door and DMV.org has a great how-to guide for checking your air pressure.
Rotate the tires
Why do tires need to be rotated? Edmunds.com advises that tire rotation helps tires wear evenly, which can improve vehicle handling and extend the life of the tires. Not sure how to tell normal tire wear from abnormal? This article from Yahoo! Autos is a great resource.
Understand YOUR maintenance schedule
A recent article by AAA notes that it’s important for college students to follow their vehicle’s maintenance schedule. Simple maintenance such as oil changes, replacing brake pads and changing the air filter can help avoid costly repairs down the road.
Remember, if you or your student has any questions or isn’t sure where to go for car maintenance, Jessup Auto Plaza is always available to help.